Frolic was a challenge. As a brand new, high-end specialty pet boutique in the beautiful Sonoma County wine country, the logo needed to be memorable without being cheesy or predictable. The logo and store name were being created together, one dependent on the success of the other. This resulted in many iterations and revisions.
The main requirement of the logo, regardless of store name, was the inclusion of a muddy paw print. This made for an interesting logo, but a potential challenge for the sign shop. In this case, we opted not to order a die-cut sign, which allowed us to keep signage costs down.
The black and white version worked surprisingly well on a rubber stamp we ordered, with minimal loss to the mud. This design would look great on T-shirts, hats, and mugs.
These are some of the other concepts we explored before finally settling on the final name and design:
The colors we used for the signage were meant to look like the custom cookies sold in the store, while staying in line with the Victorian-style buildings on the Town Green.
Our color scheme stayed in line with the Town Green’s overall look and feel and the design attracted a lot of attention to the store. It also meshed well with the Town Green’s street directory. Our sign is on the left, third from the top.