Designing a logo is more than just throwing together a cute design. It involves research into your company, your competition, your customer’s preferences and must take into account a full understanding what you, as a business owner, are hoping to achieve.
Your logo must be relevant, and it must be memorable.
Designed for a fictitious audio technology manufacturer, Oddeyo was an exploration in color, typography and crisp design.
Specifically taking into account its performance on retail packaging, we went through several iterations before settling on the design above. Here are some of the earlier concepts:
The Oddeyo logo works well using any accent color, but really stands out in the final design with its friendly yellow and green gradient.